These campaigns are a good way to invite our circle of associates – be it family, friends, neighbours, or colleagues to support a social cause. Being part of a digital age, you can make your campaign viral by leveraging on your social media friends and followers. The best part about these campaigns is you can conduct it online or offline and you can choose your own target audience that could include all or remain specific to people in your neighbourhood, colleagues at your workplace, or friends in your social media network. More the support, more is the impact, so create your fundraising campaign and unleash your hidden potential to garner support for a desirable change!